In terms of commission, the figure varies between companies. This is one of the reasons these platforms have become so popular over the last few years. Therefore the odds at a betting exchange generally offer greater value for the punter. They charge a commission on players’ net winnings rather than building a profit margin into the odds. Since betting exchanges just act as the middle man, they make money differently to traditional bookmakers. However, matched bettors have a lot to thank them for as they make matched betting a possibility. Betfair, the first exchange was launched in 2000 making them much younger than traditional bookmakers. You can place both back bets and lay bets at an exchange, making them more versatile than traditional bookmakers (more on this below).īetting exchanges are relatively new in the industry. Some bookmakers are willing to spend up to £300 to acquire one new customer.Ī crazy amount especially when you consider the bookmakers are gaining thousands of new customers daily! What’s more, most of this marketing budget ends up in sign up offers for new customers, much like the Betdaq example above. If you’re new to betting, you may not be aware of the huge range of free bets, bonuses and other promotions the bookmakers offer.īetting sites use this tactic to encourage and incentivise as many individuals as possible to bet on their platform.

So we know matched betting takes advantage of bookmakers promotions, but are there really enough free bets to make a second income from this strategy? Bookmakers free bets and promotions

Typically students and stay at home parents find matched betting the most effective but it’s not just limited to these types of people (more on this later). Individuals from all walks of life use matched betting to make money online. As you can see, matched betting is very different from normal gambling which makes it incredibly popular with a wide range of people.

Does matched betting still work